The Challenge
Create a cohesive system for the O.N.L.Y. intimates line and introduce an elevated, more modern feel.

The Solution
Utilizing the brand toolkit for the Women’s O.N.L.Y. intimates brand, we created a suite of packaging and labeling elements including heat transfers, interior and exterior labeling, hangtags, header cards, and underwear boxes. Using a grey kraft stock and neon spot color gives the packaging an elevated feel and differentiates it from other Old Navy internal brands.

Scope
Packaging System & Apparel Label Design

Art Direction
Daniel Kent